On May 15, 1841, the Police Bureau of the Royal Military Command of the city and province of Alba in Piemonte granted to Luigi Costamagna the permission "for the trade of wine to the minute [...] for the wine produced by the grapes of his vineyards " in La Morra. In 1911, Francesco and his son Riccardo won the Gold Medal at the Grand Prix of the Turin International Exposition for having featured fifty years of uninterrupted production. 

 At the death of Francesco, Ricciardo, now a lawyer practicing in Turino and Alba, and his wife Maddalena took over the management of the winery.  In the 1930s, after the death of Riccardo, Maddalena began renting out the properties outside La Morra, but not vineyards located in the Rocche dell'Annunziata. The family cultivated the grapes for the family's needs, and everything else was sold.

At the end of the 1960s, the Claudia Ferraresi, the granddaughter of Ricciardo and Maddalena, together with her husband, Giorgio Locatelli, took over the reins of the family company, and brought it to where it is today. Claudia was a talented and fantastic painter as well as being a wine entrepreneur. 

Since the mid-1980s, Alessandro Locatelli, the son of Claudia and Giorgio, is in charge. Alessandro takes his place as the steward of his family’s entity and all their traditions seriously, yet he tirelessly works to bring his winery and estate to today’s standards.  He and his staff avoid the use of pesticides and herbicides, using alternative solutions for the care of the vineyard. He knows well the rows, the stumps, the soils, the microclimate. He knows how to adapt techniques and operations based on the real needs of the plants, respecting their natural balance and bringing the fruits to full maturity, without stressing or forcing the rhythms of nature: this is the synthesis of sustainable viticulture Alessandro follows today.

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